Yohji yamamoto design philosophy fashion
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Yohji Yamamoto, one of the few living fashion designers who warrants the superlative “legend,” thinks of nothing in the orthodox way. For him, the jacket is exotic; the suit can be a slight provocation; and the dress is complete when it has been masterfully deconstructed. He is a man who adores asymmetry, mischief, and maybe even a little chaos.
Yamamoto has been on something of a tear when it comes to puckish collaborations this year, designing a Lamborghini and releasing a Supreme collection earlier this fall. And his latest trick, his second timepiece with Swiss watchmaker Hublot, is just as sly. With a camouflage face and matching wristband--you might think of it as camouflage wearing itself--the Big Bang Camo is a flashy watch in disguise, the kind of paradox that makes Yamamoto, well, tick. We spoke by email to Yamamoto about time—he spends it, but also how he thinks about it.
Courtesy of Yohji Yamamoto x Hublot
Courtesy of Yohji Yamamoto x Hublot
Why is black the best color for a watch? What about camo? Do you like the idea of a watch that blends in? Why or why not?
Black, to me, represents frustration and despair from thinking that I am nobody. And it represents strong will to break down such feelings and a freedom that coexists with the will. In addition,
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What is the Avant-Garde fashion movement in Japan, and who is Yohji Yamamoto?
- Japan Avant-Garde is a wild fashion movement from Japan, and Yohji Yamamoto is an icon of this movement.
What are Yamamoto’s techniques, and how does he stand out?
- Yamamoto’s design techniques are cut-and-paste and draping, making him unique among his contemporaries.
- He builds a brand and a career that shapes the Avant-Garde Kingdom of fashion.
Who are Yamamoto’s contemporaries?
- Kansai Yamamoto, Issey Miyake, and Rei Kawakubo are the other designers who also embrace the Japan Avant-Garde aesthetic.
Why should you care about this?
- If you want to discover the exciting, experimental world of Japanese fashion, this article is for you.
- You’ll learn about Yamamoto’s and his contemporaries’ creative and innovative approach to fashion design.
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Welcome to the Wild and Crazy World of Japan Avant-Garde!
Japan Avant-Garde was a cultural and artistic movement that emerged in Japan in the 1960s. It combined traditional Japanese aesthetics with avant-garde design principles to create something truly unique and bold. At its core, Japan Avant-Garde was all about pushing b
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Yohji Yamamoto
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